Sari Kitelyn is the Director of Esports + Project Development for Full Sail University. For the past 14 years, she’s been responsible for developing brand initiatives for Full Sail, including brand campaigns, community outreach projects, new business development and strategic planning. Most recently, Sari has been building and leading Full Sail’s esports initiative, including establishing Full Sail Armada, Full Sail’s varsity esports team. Under Sari’s leadership, Full Sail’s esports efforts have grown, expanding both deep into the industry as well as locally on campus. Full Sail has been home to many events, including the MLG Call of Duty U.S. Championship, NBA2K’s The Ticket, Red Bull Conquest, Florida Mayhem Watch Parties, and has produced their own events like Hall of Game: Worlds Collide, Call of Duty Collegiate Invitational, Overlords of Orlando with HungryBox, Blizzard’s Hearthstone Collegiate Championship and more.

A graduate of the University of Central Florida, Sari holds degrees in Political Science/Pre-Law and Business, and she holds her Project Management Professional Certification (PMP). Prior to working at Full Sail, Sari specialized in large-scale event management and strategic project management and planning.